About the UpCity Methodology

Our Methodology Explained

UpCity has developed a proprietary algorithm that utilizes digital signals to measure the credibility and trustworthiness of each of our Sponsored Profiles. We use this algorithm to build an assessment of how a service provider compares to other service providers. It is derived from a variety of data points that are designed to help business owners find a partner that is the best fit for them, and one they can trust. Our methodology helps guide buyers to the top service providers by service area in each local market and nationally, providing businesses with a trusted resource when selecting a partner.

There are two main factors used to in the UpCity algorithm:

UpCity Profile Completion: UpCity lists more than 50,000 provider profiles. Profiles highlight nearly 40 data points on each provider, including services offered, target markets, price points and more.
UpCity Reviews: The reviews on UpCity provide an in-depth view of how a service provider’s customers feel about them and their services, and are a key component to how likely UpCity is to recommend a provider to businesses seeking services. Both quantity and quality of reviews are considered in the algorithm. UpCity has collected 9,000+ in-depth reviews capturing specific feedback.

How Does the UpCity Recommendability Rating Help Businesses Find the Right Partner?

The UpCity Recommendability Rating is based on information provided by service providers and businesses as well as public and third-party data sources. As such, it should not be treated as the only source of information a business uses when making a buying decision. The UpCity Recommendability Rating is designed to be an accurate assessment of a service provider’s credibility, and should be considered in conjunction with other available information like client reviews and testimonials, industry endorsements, and peer recommendations.

Identifies service providers that provide reliable, high quality service to their clients.

Our goal is to give business owners peace of mind in knowing they are partnering with someone they can trust with their business.

Recommendability Ratings cannot be purchased.

Our rating factors rely solely on elements of a service provider that directly affect businesses and potential clients. A higher preferred rating cannot be purchased from UpCity by any provider.

The rating algorithm is constantly refined and improved.

Based on feedback from businesses seek services on UpCity and service providers who are represented in our community alike, our model has been developed and iterated continuously since its inception.

Frequently Asked Service Provider Questions about the Recommendability Rating

Do I have to have an UpCity Recommendability Rating for my agency or business?
By design, all UpCity profiles on any list must be scored and assessed against our rating algorithm in order to qualify to be live and visible.
Our goal is to provide transparency and understanding for business owners across North America, and we create profiles and collect data for agencies and businesses in more than 250 markets across the United States and Canada as part of that process. Claiming your profile and adding additional information about your agency or business helps us to provide a more accurate value for your Recommendability Rating.
What can I do to improve my UpCity Recommendability Rating?
While there are myriad elements that factor into your Recommendability Rating score, there are a handful of things you can do to improve your agency or business’ score easily and quickly:
- Claim and Complete all Profile Information. You receive additional points towards your Recommendability Rating by claiming your profile and ensuring all fields on your profile are completed properly. This is the easiest way to ensure your profile has a fair shot and prominent placement.
- Gather High-Quality Reviews on your UpCity Profile. One of the most important factors of our methodology is feedback from other business owners or clients who can provide first-hand knowledge and feedback about an agency or business and their history. Gathering multiple quality, favorable reviews on your profile gives you a significant advantage over other agencies and businesses in your market.
- Stay Engaged with the Community. Staying engaged with not only UpCity, but with your own clients helps to paint a picture to prospective customers of what it’s like working with you.
  – Activate your UpCity account by logging in
  – Optimize your UpCity profile by getting at least a 5.5 rating
  – Recruit & respond to your UpCity reviews
  – Submit an Expert Post
  – Feature an UpCity badge on your website
- Ensure Your Business or Agency’s Public Information and Directory Listings are Up-To-Date, Accurate, and Consistent. Because UpCity focuses on providing business owners with trustworthy partners they can connect with easily, by ensuring your location data is consistent with Google, our scoring algorithm is able to place higher confidence in the accuracy of this information.
- Ensure Your Website Performance and Authority are Strong. We use a business’ website and overall prominence online to help determine authority and market presence. This includes factors such as organic search performance, backlink portfolio statistics, user experience and load times, and more.
Can I Request a Change to my UpCity Recommendability Rating?
Because our rating algorithm is applied consistently and identically to all profiles across our marketplace as a whole, we are unable to change rating values upon request. By ensuring your profile is completed and accurately filled out, alongside gathering reviews from your clients, you can help influence your Recommendability Rating positively, and your position on lists may change as a reflection of new data.
Does my Recommendability Rating change over time?
Our Recommendability Rating algorithm is constantly being updated and improved to provide more accurate information, so you can expect your rating to change over time periodically. Here are some other scenarios that may trigger a change in your rating:
Adding or updating information on your profile.
Periodic re-scoring processes that take place in the community database.
Significant changes or updates to the rating algorithm that trigger a re-scoring process for all agencies.

B2B Service Providers:

Build credibility, visibility, and trust by joining UpCity.

Join UpCity

Buyers:

Find a reputable B2B service provider you can trust.

Find a Pro