Reviews & Profile for The Bloodhound Group

・We specialize in thinking AND doing. Some brand consultancies offer advice on strategy but aren’t set up to help you execute. Others can do the implementation, but leave the strategy up to you to figure out. Our team can help you think critically and holistically about your business/brand and position it for maximum competitive advantage. We can also develop innovative solutions that work to put that strategy into action—memorable creative, graphic design, digital campaigns, websites, media plans, social media programs, public relations, market research.

・We understand your brand is WAY more than marketing and advertising. It’s a financial asset that can drive superior P&L performance and balance sheet equity. Our business- and results-focused perspective comes from first-hand experience. Most of the BHG team members have run our own successful businesses, so we know how to develop strategies that connect people emotionally with your brand, stimulating desired action that produces a “return on emotion” to your bottom line. 

・We use neuroscience to learn why your prospects buy—and don’t. People make an emotional connection with your brand first, then rationalize their decision to purchase. We understand that, so we focus on tapping into the subconscious emotional needs of customers/buyers and apply these insights to your brand positioning and messaging. The result: a narrative for your brand that engages prospects in a way “features-and-benefits” marketing just can’t match.  

・We work from the inside out. Brand strategies can only be successful if ALL the stakeholders are bought in. Our proprietary approach starts with input from employees and current customers, plus intel from competitors and the market. Then we work with the C-suite to develop business-level brand strategies and operational plans that define actions the entire organization needs to take to achieve success. This includes defining the role and responsibilities of product development, manufacturing, sales, marketing, customer service and other operating units to deliver a superior, consistent customer experience along the entire path to purchase and post-purchase. Helping business leaders—and their teams—connect the why and what of their brand proposition to the needs and desires of their most profitable customers always makes good things happen! 

・Problem-solving is in our name, and in our DNA. We promise to bring the tireless tenacity of a Bloodhound to develop innovative solutions that work—for your customers, in your market and within your organization.