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Reviews & Profile for The PR Department

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The PR Department is an award-winning, bilingual marcom agency. Experts at successfully introducing brands to the Canadian marketplace, the big idea ninjas in our two divisions design result-driven solutions that positively impact the bottom line. The team works with some of Canada's (and the world's) biggest brands including Maille (Unilever), Tabasco, Air France, KLM, GEOX, T-fal, Breakfast Club of Canada, Travelpro & Champagne Nicolas Feuillatte. We are also the AOR for Bocuse D'Or Canada.

Services We Provide (8)

Influencer MarketingDigital MarketingMarketing Consulting/StrategyReputation ManagementContent MarketingPublic RelationsSocial Media MarketingSearch Engine Optimization

Business Overview

Enterprise

$10,000 or more

$2,000 or more, monthly

B2C

National

6–20

$500,000–$2M

Technologies We Support (4)

CisionGoogle AnalyticsMail ChimpMeltwater

Industry Expertise (1)

Business Services

What Makes Us Different?

We don’t like agencies: In fact, we’re pretty allergic to the term… Our entire philosophy is counter intuitive to what agencies typically do:

- We believe business IS personal. We treat our clients’ businesses as though they were our own, and we believe that’s been the main key to our success.
- We’re a passionate hub of big idea ninjas that crafts powerful, influential, results-driven marketing solutions for some of the country’ and the world’s biggest brands.
- We don’t use billable hours: Unlike “agencies”, we work on a project basis. We believe marcom activities should be result-driven NOT determined by clocked time, which is why we constantly monitor campaigns so we can adapt to changes in the market and media landscape . We are proud to stand behind our work and will make sure the job is done right… the same way you and your team do it!
- We believe in measurable results: We work together to identify benchmarks that make sense for you. Whether it is the number of impressions, clips, regional activity, specific product inclusion or sales, we make sure that there are tangible ways to gage ROI.
- Intensely Client-Focused: Our customer retention and success is built on our unique ability to understand and reach target customers which is why more than 70% of our clients are long term partners. Marcom strategies mean nothing if they are not designed to meet goals! We provide a vast array of services – from media and public relations to customer retention analysis and counsel – to help you garner market share.
- We give back: The PR Department and our sister brand activation division The Brand Shop are led by two passionate women who are determined to make a difference in their work-family and clients’ lives as well as their community. Because of our faith and beliefs, we volunteer and donate 10% of our sales after tax to organizations we believe in.