Reviews & Profile for Watson Creative

After a very competitive RFP process, we chose Watson to help us meet a critically complex challenge: to create and express an inclusive, authentic identity for Oregon’s $7B wine segment to cultivate a singular, unified sense of pride, purpose, and direction for Oregon’s 1,000+ wineries and more than 1,400 wine grape growers—cementing Oregon’s place on the world’s wine stage. The research, insights, positioning, and design that Watson delivered have exceeded our expectations. Not only does the work encompass a wide range of personalities, wine styles and regions, but it does so in a way that establishes Oregon’s “True Character” as the campaignable standard guiding Oregon’s wine community long into the future.

When it was time for us to rebrand and elevate our position in the industry, I knew I could count on Matt and his team at Watson Creative to deliver exceptional work. Matt and I go way back to our days at Oregon State University, so I had high expectations going into the project. And I'm happy to say that they exceeded them in every way. Our new brand is conceptual, modern, and captivating, and our website is stunning. The writing is immersive and easy to understand, which is crucial in our line of work. I highly recommend Watson Creative to anyone looking to take their brand to the next level.

We had several website and video projects with Watson Creative and I was blown away by their team's creativity and collaboration. The way everyone came together to dream up the video concepts and the outside-the-box thinking created some truly unique videos and marketing materials that were beyond what I thought was possible. I highly recommend Matt and his team!

After a very competitive RFP process, we chose Watson to help us meet a critically complex challenge: to create and express an inclusive, authentic identity for Oregon’s $7B wine segment to cultivate a singular, unified sense of pride, purpose, and direction for Oregon’s 1,000+ wineries and more than 1,400 wine grape growers—cementing Oregon’s place on the world’s wine stage. The research, insights, positioning, and design that Watson delivered have exceeded our expectations. Not only does the work encompass a wide range of personalities, wine styles and regions, but it does so in a way that establishes Oregon’s “True Character” as the campaignable standard guiding Oregon’s wine community long into the future.