We’re all familiar with countless examples of marketing designed for the masses. Coca-Cola, Nike, Netflix, Amazon, and hundreds of other companies spend the majority of their marketing efforts on reaching everyone everywhere. For a lot of very large companies, everyone is a potential customer, and so messaging everybody is the best way to put their […] Continue Reading
Digital Marketing
Everyone in business knows that the best, most affordable marketing tool in the world is, quite simply, a satisfied customer. Any customer who is not only satisfied but also happy with your products or services will recommend you to others and may even become an authentic evangelist for your small business. That’s what word-of-mouth marketing […] Continue Reading
Marketing experts specializing in business-to-business commerce have been tracking the gradual digital evolution of leaders and B2B buyers for close to a decade. The trend became a hot topic when a study conducted by the Boston Consulting Group (BCG) revealed that 80% of B2B buyers were using mobile devices to make purchases. [1] Since that […] Continue Reading
In a recent survey of 300 digital marketing professionals, we explored how SMS/text message marketing is being leveraged as both a standalone marketing tool and in conjunction with email marketing campaigns. The results of this survey revealed SMS/text messaging to be a powerful addition to any marketing team’s repertoire. After digging through the data, we […] Continue Reading
In the modern economy, it’s almost impossible for your business not to have an active social media presence. But if you don’t know the history of how social media marketing has evolved and why we use the platforms and strategies that we do today, you run the risk of not being able to fully leverage […] Continue Reading
Dishwashers and decor, televisions and tablets, fashion and furniture-- everyone knows that Black Friday is the day of the year when everything is on sale. Black Friday promotions, offers, discount codes, and coupons dominate online discourse leading up to Thanksgiving, all in an effort to get people shopping and spending.But Black Friday shopping, and all […] Continue Reading
Now more than ever, it’s important to know how to effectively create long-lasting content. In this article, we’ll discuss how and why repurposing content for different social platforms can be beneficial for your business. Continue Reading
Marketing experts have to strike a delicate balance between technological advancements and the changing habits of consumers. Old technologies find new life in modern campaigns and new technologies are leveraged in exciting ways to create diverse marketing strategies capable of reaching new audiences. On the other hand, consumers are increasingly taking steps to protect their […] Continue Reading
Pay-per-click advertising, or PPC, is one of most important and reliable options for businesses of all sizes--especially small businesses. SMBs benefit from PPC campaigns in a number of ways, including: Near-immediate impact on KPIs Quick startup and quick optimization capabilities Remarkable conversion tracking and campaign performance Effective ROI and conversion rate impact Works well alongside […] Continue Reading