Pay-per-click advertising, or PPC, is one of most important and reliable options for businesses of all sizes--especially small businesses. SMBs benefit from PPC campaigns in a number of ways, including: Near-immediate impact on KPIs Quick startup and quick optimization capabilities Remarkable conversion tracking and campaign performance Effective ROI and conversion rate impact Works well alongside […] Continue Reading
PPC
In today's digital world, businesses are constantly competing to reach their target audience online. Two of the most popular strategies for achieving this are Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. Both have their own unique strengths and weaknesses, but which one should your business focus on?SEO involves optimizing your website to rank higher […] Continue Reading
If you’ve sold products on Amazon, you may have experienced the frustration of investing budget into Amazon PPC (Pay-Per-Click) without actually seeing any significant results. Struggling to make these campaigns work results in not only wasted ad spend and poor conversions, but also wasted time. If you’ve experienced this pain, we’re here to help. When […] Continue Reading
There are few marketing campaigns that consist of just one approach or just one outlet. You have social media, CRM, organic search and SEO, and countless other platforms to choose from when starting or ramping up a marketing campaign. And whether you’re focused on your eCommerce needs, retargeting, or brand building, pay-per-click advertising through Facebook […] Continue Reading
Discover how effective Google Ad remarketing can be for your business when it comes to your digital marketing strategy. Continue Reading
Learn more about Google Ads and PPC, discover their differences and similarities, and decide which one to use for your business. Continue Reading
Implementing an integrated paid and earned media strategy is a great place to start for large-scale growth and increasing revenue. Read more. Continue Reading
We’ll take a deep dive into the seven steps (and essential rules) healthcare agencies should follow when calculating your PPC budget. Continue Reading
Data transparency is affecting PPC advertising. Read more to see why the future of PPC ads will include compliance with data governance. Continue Reading