Every small business owner, freelancer, and entrepreneur starts their business envisioning fulfilling projects brought to them by dream clients. Potential clients are seen as a source of new and fun challenges and, of course, revenue. But in the real world, you'll inevitably do business with both good clients and bad clients; customers who strain client […] Continue Reading
Public Relations (PR)
There are many methods for marketing your brand. Historically, most businesses have relied upon paid marketing tactics and product or services branding. These tactics focus on customer behaviors and connecting people to the products or services they need. Personal branding, a much different and more engaging form of marketing, is trending heavily in the modern […] Continue Reading
A small business brand is something that can take ages to build and minutes to destroy. Branding goes much deeper than a font choice or a new logo. Your brand is what customers associate with in the first place, how they understand what you offer and what you do, and how they recognize and recommend […] Continue Reading
While you've probably heard the expression that “there’s no such thing as bad publicity," any small business that has lost revenue, customers, and an otherwise pristine reputation due to a negative PR situation would certainly disagree with that sentiment. And while these type of situations can catch any business off guard (very few businesses intentionally […] Continue Reading
For companies looking to reach the Chinese market, here are five key PR and marketing services that would make a lasting impact. Continue Reading
PR is a range of communications efforts to amplify the public's awareness of a business as well as its values, goals, and objectives. Continue Reading
Before you choose a PR software solution, make sure you research the best options available. Learn more about the top-rated PR software brands on the market, each software’s features, and their current costs. Continue Reading
How do you recover from a PR disaster? Read these tips from UpCity partner, Miller Ink, to learn more about your crisis communication plan. Continue Reading
Need a refresher of the fundamentals of PR, or keen on finding new ways to improve backlink chances? It’s all here in this comprehensive guide. Read on. Continue Reading
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