Do you have the tools and skills to fully reap the benefits of social media analytics? The amount of data generated by maintaining a social media presence in today’s digital landscape can overwhelm even the most skilled marketing professionals. It is crucial to be able to parse and analyze this data in order to stay […] Continue Reading
Social Media
In the modern economy, it’s almost impossible for your business not to have an active social media presence. But if you don’t know the history of how social media marketing has evolved and why we use the platforms and strategies that we do today, you run the risk of not being able to fully leverage […] Continue Reading
Now more than ever, it’s important to know how to effectively create long-lasting content. In this article, we’ll discuss how and why repurposing content for different social platforms can be beneficial for your business. Continue Reading
UpCity partner Bold x Collective has put together a list of everything you need to know to take advantage of user-generated content. Continue Reading
Social media platforms have become crucial tools for any modern digital marketer. And while everyone knows that social media marketing is a must, deciding which combination of platforms to focus on for growth can be a challenge for even the most seasoned marketing team. In an effort to better understand the constantly shifting social media […] Continue Reading
Getting a full picture of how effective your marketing campaigns are—especially where digital marketing and social media are concerned—has not always been easy. But it is important because a lead generated or transaction are not the only measures of an effective campaign. Gaining a full understanding of the touchpoints along a customer journey, and how […] Continue Reading
For a few months in mid-2023, we have been exploring the explosive expansion in the use of artificial intelligence (AI) and machine learning across various industries and business processes. Our interest has been heavily focused on how AI and natural language processing (NLP) tools are being used to create content ideas, write content, and generate […] Continue Reading
As Facebook, TikTok, LinkedIn, Instagram, and other social media platforms have become venues for businesses to directly engage with their customers and potential leads, marketers have naturally focused their attention on strategies and tactics that leverage social media to its full potential. Some of these tactics include publishing content that users can share with others […] Continue Reading
While the use of memes in marketing is far from a new development[1], in 2023, the idea of meme marketing has transcended beyond the boundaries of social media to become an accepted tool across digital marketing venues. Organizations are now using memes in everything from TV commercials to product videos, brand awareness campaigns, and many […] Continue Reading