Prior to the pandemic, consumers were increasingly using mobile devices to conduct “near me” searches, with the intent of patronizing nearby businesses. These trends were derailed completely between 2020 and 2022. It’s only been over the last two years that things have started to return to normal. However, marketers are quickly learning that a shift […] Continue Reading
SEO
A strong link-building strategy helps improve your rankings and boosts brand visibility. However, if poorly executed, link building can also damage your brand’s reputation and cause Google, Bing, and other search engines to penalize you in search results. UpCity recently surveyed 500 marketing professionals and found that while one-third of small businesses spend $25,000 or […] Continue Reading
As web content becomes increasingly rich and dynamic, powerful visual assets to support your content marketing efforts have become a must. However, properly incorporating visual assets in a meaningful way--while also boosting SEO--can be a challenging undertaking, even when your marketing team has the necessary skills and experience. To help with this challenge, we approached […] Continue Reading
The challenge of maintaining the accuracy and legitimacy of news stories online only underscores the importance of ensuring that SEO techniques aren’t abused. Continue Reading
Voice search first emerged onto the digital marketing scene when Google introduced it as a new feature in 2011. Voice search was largely considered a novelty in the early stages, as voice recognition technology was inconsistent and unreliable. As the technology has evolved and improved in recent years, it’s been pushed into the spotlight by […] Continue Reading
Content marketing and SEO go together like bread and butter. Learn how to use content marketing and SEO to increase your web presence today. Continue Reading
In the vast digital landscape that is the world wide web, it's crucial to ensure that every online experience is inclusive and accessible to all users, regardless of their abilities. One vital aspect of web accessibility is the use of alternative text, commonly known as alt text. So what exactly is alt text? Alt text […] Continue Reading
In today's digital world, businesses are constantly competing to reach their target audience online. Two of the most popular strategies for achieving this are Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. Both have their own unique strengths and weaknesses, but which one should your business focus on?SEO involves optimizing your website to rank higher […] Continue Reading
In today's digital age, businesses rely heavily on their online presence to attract and retain customers. Businesses use metrics—quantitative measurements to measure the effectiveness of their online strategies that help track their website's performance. Metrics are crucial in digital marketing, providing businesses with valuable insights into user behavior, website traffic, and engagement.One of the most […] Continue Reading