Prior to the pandemic, consumers were increasingly using mobile devices to conduct “near me” searches, with the intent of patronizing nearby businesses. These trends were derailed completely between 2020 and 2022. It’s only been over the last two years that things have started to return to normal. However, marketers are quickly learning that a shift […] Continue Reading
Marketing & Advertising
More than 64% of consumers nowadays are described as "belief-driven buyers," meaning that they choose where to shop and who to do business with based on shared beliefs, concerns, and causes. Customers are looking to put their money to good use, with more than 82% saying that brands should take a stand on social issues. […] Continue Reading
Professional development programs, training sessions, mental health seminars, team building exercises—all of these and more are likely a part of your small business’s 2024 plans for employee engagement. And one of the most effective formats for these and many other initiatives is commonly referred to as a “lunch and learn.” Whether recurring events or standalone […] Continue Reading
In a recent survey of 300 digital marketing professionals, we explored how SMS/text message marketing is being leveraged as both a standalone marketing tool and in conjunction with email marketing campaigns. The results of this survey revealed SMS/text messaging to be a powerful addition to any marketing team’s repertoire. After digging through the data, we […] Continue Reading
The advent of real-time bidding (RTB) technology in the early 2000s allowed advertising agencies and other businesses to be more intentional and targeted with their advertising spending. Since then, real-time bidding tools have evolved to allow new types of digital advertising and even more nuanced audience targeting. Now, with most businesses relying on AI-driven analytics […] Continue Reading
In our modern economy, client acquisition and retention are absolutely crucial to the success of any business, but especially for small businesses whose primary client base is made up of other businesses. Attracting and onboarding a new B2B client can be a costly and time-consuming endeavor, and losing even one of those valuable clients can […] Continue Reading
Almost everyone loves a good live event. From backyard barbecues to global conferences, pop-up restaurants to 5K fun runs and more, people are back to getting together and socializing in all sorts of great ways, and some of those ways can even benefit your small business. It’s safe to say that event marketing is back, […] Continue Reading
Are you a small business leader looking to diversify your sales strategies? Looking to dip your toe into mobile marketing strategies? Then a loyalty reward app may be the next step you need to delight your existing customers and attract new ones. In this article, we'll explore loyalty reward apps, their benefits and challenges, how […] Continue Reading
In addition to guest posting on the UpCity blog, SEO by SociallyIn is featured as one of the Top Marketing Consultants in the United States. Check out their profile! Continue Reading