Big data is big business in the modern economy. In order to properly target their marketing efforts, brands rely on data-- collected digitally from across social media platforms such as Meta (Facebook and Instagram) and LinkedIn, search engines, web browsers, and other software tools--to make key business decisions. This massive reliance on data has translated […] Continue Reading
Studies
In 2023, emerging technologies like voice search integration, AI and machine learning, and augmented reality technology are making their way into the mobile apps that small businesses develop for internal and external use. The emergence of these technologies, along with the growing need for stronger cybersecurity measures, has altered the landscape of mobile app development. […] Continue Reading
The economic landscape is very different for marketers to navigate in 2023 than it was even a year ago, as instability looms over industries and the threat of a recession has business owners remaining cautious on some marketing fronts, but more aggressive in other channels. One channel that consistently delivers results, no matter the economic […] Continue Reading
We surveyed 600 B2B and B2C small business owners and marketing experts on their market research strategies for 2022 and beyond. Continue Reading
We surveyed 600 B2B and B2C small business owners and marketing experts on their market research strategies for 2022 and beyond. Continue Reading
We surveyed 600 B2B and B2C small business owners and marketing experts on their market research strategies for 2022 and beyond. Continue Reading
We surveyed 600 B2B and B2C small business owners and marketing experts on their market research strategies for 2022 and beyond. Continue Reading
We surveyed 600 B2B and B2C small business owners and marketing experts on their market research strategies for 2022 and beyond. Continue Reading
Discover how U.S. consumers of all ages are leveraging voice search technology to find information in 2022. Continue Reading
We surveyed 600 B2B and B2C small business owners and marketing experts on their market research strategies for 2022 and beyond. Continue Reading